Marketing Strategies to Help B2B Companies Stand Out in the Crowded Cannabis Industry
To say the cannabis industry is booming is an understatement. Few industries in recent memory have taken off with the [...]
Technology is Changing the Way We Market. Is Your Company Keeping Up?
As with most industries nowadays, recent and emerging technologies are transforming the marketing world. Abundant tools, process and systems allow [...]
Why Every Spokesperson Should Understand the “Block-and-Bridge” Technique
An experienced media spokesperson will be the first to admit that interviews with journalists aren’t always easy. When reporters try [...]
How to Respond to Negative Comments Online
Did you know that 98% of people have at least one social media account? It should be no surprise that [...]
How to Overcome Your Public Speaking Anxieties
Glossophobia, the fear of public speaking, is one of the most common phobias. According to Psychology Today, 25% of people [...]
How Marketing Can Support Sales — And Vice Versa
Is your sales team using marketing communications and resources to their highest potential? And do your marketing pros understand what [...]
These 3 Steps Should be Part of Any Post-Crisis Communication Strategy
Effective post-crisis communications can play a role in how quickly and how successfully your company moves beyond a crisis to reflect a new [...]
How to Maximize Your Company’s Online Newsroom
If you engage in media relations, an online newsroom is an essential resource that provides journalists with easy access to [...]
6 Types of Marketing Emails That Get Trashed
Email marketing, when done well, can be one of the most effective ways to attract, captivate and delight your audience. [...]
5 Clues Your Company Needs a Rebrand
A rebrand, while no simple undertaking, can be an opportunity to re-evaluate, hone and polish your company’s public-facing image. When [...]