Aker Ink Celebrates 11 Years Helping Local, National Clients Elevate Their Marketing Game
We’re proud to announce this July marks 11 years in business for Aker Ink. Since our founding, we’ve witnessed and [...]
19 Social Media Statistics You Probably Don’t Know
Whether you like it or not, social media has become an integral part of how people interact and how brands [...]
Components of a Strategic PR Plan
Benjamin Franklin once said, “If you fail to prepare, prepare to fail.” While this wisdom can be applied to virtually [...]
Maximize Your Content: How to Use Case Studies and Whitepapers to Drive New Business
When it comes to content, the way you use it is just as important as the care you put into [...]
How to Create Captivating Social Media Videos
Videos pack social feeds on nearly every network – from decadent desserts and dance routines to breaking news and product [...]
How to Grow Your Email List Organically
As part of creating a stellar newsletter strategy, you need to build a high-quality email list. These days it’s easy [...]
Andrea Aker Launches Aker Ink Scholarship for ASU Journalism Students
With much pride and joy, I’m excited to announce I have launched an annual scholarship for students at Arizona State [...]
What Not to Do: 5 Things Reporters Hate
In order to conduct media outreach effectively, it’s essential to build meaningful relationships with reporters. As with any relationship, there [...]
First Steps for Your Company’s Newsletter Strategy
It’s safe to say you are likely subscribed to a variety of email lists from clothing stores and media outlets [...]
How to Build Beneficial Media Relationships as a Spokesperson
Taking on the role of media spokesperson is no small task. As your relationship with the media develops, you may [...]