Don’t Panic: What Not to Do During a Crisis
Let’s face it: At some point, your business likely will experience some kind of crisis — whether a product recall, [...]
How to Make an Effective Post-Crisis Apology
When was the last time you apologized, and really meant it? Knowing how and when to say “I’m sorry” can [...]
How to Avoid Unintentionally Offending Your Audience
We are all about getting creative at the drawing board. And we know campaigns that speak to the emotions or [...]
How to Respond to Negative Comments Online
Did you know that 98% of people have at least one social media account? It should be no surprise that [...]
These 3 Steps Should be Part of Any Post-Crisis Communication Strategy
Effective post-crisis communications can play a role in how quickly and how successfully your company moves beyond a crisis to reflect a new [...]
5 Clues Your Company Needs a Rebrand
A rebrand, while no simple undertaking, can be an opportunity to re-evaluate, hone and polish your company’s public-facing image. When [...]
Thinking Ahead: Why Preparation is Paramount in Crisis Situations
It is likely that, at some point, any company will experience a crisis – product recalls, employee misconduct, actions by [...]