New Study Offers Insights into State of B2B Content Marketing, Unveils Trends for New Year
2020 has been nothing short of a rollercoaster. Between a pandemic, social uprisings, economic woes and more, B2B content marketers [...]
3 Easy Ways for E-commerce Companies to Automate Marketing Processes
The invention of the printing press in the 15th century enabled the rapid distribution of information and ultimately changed the [...]
Tricky PR & Marketing Concepts Explained in 140 Characters or Less
In an age when brevity reigns supreme and the race for attention span is increasingly heated, straightforward lingo is appreciated [...]
How COVID-19 Has Changed Content Marketing — And What it Means for Your Business
Content marketing has always been important for businesses. But when the COVID-19 pandemic hit and internet usage soared among Americans, [...]
Your FAQ Page is More Valuable Than You Think
At first glance, a frequently asked questions (FAQ) page might not seem like anything special. It may pale in comparison [...]
Old School vs. New School: Aker Ink Celebrates the Best Marketing Tools
Going back to school looks a little different this year, with many kids learning remotely for at least a few [...]
Aker Ink Explains How Content Marketing Supports Sales Goals in Az Business
Do you treat your content marketing and sales teams as two parts of your business that operate separately and rarely [...]
Aker Ink Celebrates Turning 13 with Advice for Teens That’s Even Better for Marketing
As Aker Ink turned 13, the team experienced a wave of nostalgia in reminiscing about when each of us were [...]
Survey Says… Businesses Need a Refreshed Content Marketing Strategy
How much time is your team spending on content marketing management and administrative tasks – like finding assets, getting correct [...]
How Marketing Can Build, Enhance and Fortify Brand Trust
Who do you turn to for reliable information? What organizations do you view as credible? Who – or what – [...]