Andrea Aker Advises In Business Readers on Post-Crisis Communication Strategies
Knowing many of its readers are unsure how to move forward in a volatile climate while remaining sensitive to the [...]
6 Ways to Get More Mileage from Your Case Studies
Case studies are among the most popular marketing tools. They’re able to communicate the value of a business’ products or [...]
Aker Ink Educates B2B Cannabusinesses on PR, Marketing Best Practices for Green Entrepreneur Article
Because cannabis is still federally illegal, cannabusinesses face more restrictions than other types of businesses when it comes to many [...]
Content Marketing Opportunities to Address Everyday Business Battles
Modern businesses face myriad challenges, including attracting the right attention, retaining a loyal customer base, differentiating from competitors – and, [...]
Cause Marketing: How Your Brand Can Stand Out, Inspire Action and Make a Difference
Want to give back to your community as a company? Rally your network around an issue? Connect with others through [...]
How to Increase the Effectiveness of B2B Email Newsletters
Email marketing can be a highly effective tactic for building brand awareness and generating leads. In the B2B world, email [...]
How Effective Communication Supports a Multi-Generational Workforce
The American workforce is more diverse than ever. For the first time in recent history, it’s possible (and often expected) [...]
Your Brand Voice Matters – Here’s Why
You have a unique way of communicating. Your voice is different from anyone else’s – and you tell your personal [...]
What Small Businesses Get Wrong – And Right – When it Comes to PR
Small business owners understand the importance of promoting their products or services. They have to connect with potential customers in [...]
How to Avoid Unintentionally Offending Your Audience
We are all about getting creative at the drawing board. And we know campaigns that speak to the emotions or [...]