Media Madness: Understanding the Psychology of Reporters
To those outside the media, reporters can seem like strange beings. They’re often skeptical, come off as blunt (or borderline [...]
5 Things You Didn’t Know About Digital Marketing Strategist Daniel Ziffer
Our Swiss Army knife is more than meets the eye. In addition to driving digital strategies and churning out stellar [...]
5 Scenarios When Every Spokesperson Should Turn to the Block-and-Bridge Technique
Most company spokespeople quickly learn interviews with journalists aren’t always as simple as providing ready answers to softball questions. Sometimes, [...]
How to Combat a Misinformation Crisis in Your Industry
It’s proven that lies spread faster than truth online. A 2019 MIT study found false news online travels “farther, faster, [...]
How to Be a Dynamic, Sought-After Spokesperson
When pursuing media coverage or responding to media inquiries, an effective spokesperson (or handful of quality spokespeople) is key in [...]
No Going Back: Applying 2020 Marketing Lessons in a New Year
What. A. Year. Virtually every aspect of our personal and professional lives transformed throughout 2020. Some for worse, others for [...]
Can I Quote You on That? 5 Quotes to Better Hone Your Own Quotability
Have you ever wondered why certain reporters and media outlets tend to quote the same individuals time and time again? [...]
Tricky PR & Marketing Concepts Explained in 140 Characters or Less
In an age when brevity reigns supreme and the race for attention span is increasingly heated, straightforward lingo is appreciated [...]
9 Things You’ll Never Hear a Reporter Say
Understanding how journalists think and act plays a critical role in media outreach efforts and becoming a go-to source. The [...]
5 Things You Didn’t Know About Director of PR Valliere Jones
When Valliere joined Aker Ink in February 2020, it was immediately clear she brought a wealth of expertise and serious [...]