How to Ace Television Interviews in the Zoom Era
Zoom usage soared to more than 300 million daily Zoom meeting participants in April, and Microsoft reported a 70% jump [...]
Andrea Aker Advises In Business Readers on Post-Crisis Communication Strategies
Knowing many of its readers are unsure how to move forward in a volatile climate while remaining sensitive to the [...]
Going Remote? Here’s How to Maintain Internal Communications and Collaboration
Canceled events. Self-imposed quarantine. Widespread uncertainty. These are just a few of the issues businesses everywhere are facing due to [...]
How to Win a Dustcatcher—And Why You Want One
When you walk into any advertising or PR agency, one of the first things you usually see is a wall [...]
Aker Ink Educates B2B Cannabusinesses on PR, Marketing Best Practices for Green Entrepreneur Article
Because cannabis is still federally illegal, cannabusinesses face more restrictions than other types of businesses when it comes to many [...]
Aker Ink Lures Agency Veteran to New Director of Public Relations Role
Having embraced marketing and digital strategies over the last decade while cementing a reputation for excellence in serving B2B clients, [...]
Don’t Panic: What Not to Do During a Crisis
Let’s face it: At some point, your business likely will experience some kind of crisis — whether a product recall, [...]
5 Things You Didn’t Know About Account Executive Tim Gallen
Aker Ink Account Executive Tim Gallen has a strategic mindset and the writing chops to match. As a former journalist, [...]
What Not to Say During a Media Interview
A media interview is a lot like a date. It’s where you begin the process of building a relationship — [...]
5 Ways to Make Your Speaking Engagement a Success
Have you ever met someone who seems perfectly unruffled under pressure? They’re enviably calm, even in front of a big [...]