How to Identify Stories That Reporters Want to Write About Your Business
Newsworthy is a word that means different things to different people. But simply put, it means something of interest. But [...]
How Effective Communication Supports a Multi-Generational Workforce
The American workforce is more diverse than ever. For the first time in recent history, it’s possible (and often expected) [...]
What Small Businesses Get Wrong – And Right – When it Comes to PR
Small business owners understand the importance of promoting their products or services. They have to connect with potential customers in [...]
How to Make an Effective Post-Crisis Apology
When was the last time you apologized, and really meant it? Knowing how and when to say “I’m sorry” can [...]
Marketing Strategies to Help B2B Companies Stand Out in the Crowded Cannabis Industry
To say the cannabis industry is booming is an understatement. Few industries in recent memory have taken off with the [...]
Why Your Company Needs a Messaging Framework
Ever feel like your company’s external messaging is disjointed? Maybe your competitive value is unknown or unclear to certain audiences? [...]
Why Every Spokesperson Should Understand the “Block-and-Bridge” Technique
An experienced media spokesperson will be the first to admit that interviews with journalists aren’t always easy. When reporters try [...]
How to Overcome Your Public Speaking Anxieties
Glossophobia, the fear of public speaking, is one of the most common phobias. According to Psychology Today, 25% of people [...]
These 3 Steps Should be Part of Any Post-Crisis Communication Strategy
Effective post-crisis communications can play a role in how quickly and how successfully your company moves beyond a crisis to reflect a new [...]
How to Maximize Your Company’s Online Newsroom
If you engage in media relations, an online newsroom is an essential resource that provides journalists with easy access to [...]