Credibility, Content and a Creative Mindset: Takeaways from PRSA’s Western District Conference
Hordes of public relations professionals, including Aker Ink Account Executive Taylor Holmes, descended on Phoenix for the Public Relations Society [...]
How a Blog Can Boost Your Profile as an Industry Thought Leader
One of the ways companies can get the right attention at the right times is through the development of thoughtful, [...]
Don’t be Thrown Off by the One Question Journalists Will Always Ask
Picture this: You sit down with a journalist from the local paper or news site. The journalist has done their [...]
Andrea Aker Educates Nonprofit Leaders About Building Brand Awareness Through Media Relations
In the nonprofit world, an organization’s sustainability is linked to community support and awareness. Yet with limited budgets and resources, [...]
Thinking Ahead: Why Preparation is Paramount in Crisis Situations
It is likely that, at some point, any company will experience a crisis – product recalls, employee misconduct, actions by [...]
How to Choose the Right PR Agency for Your Business
The search for a public relations and marketing agency can be daunting. With so many agencies boasting similar claims, it [...]
Keeping Expectations in Check: What Every Source Needs to Understand About the Media
Media relations is a central component of a public relations campaign. Educated and savvy sources can determine just how successful [...]
Components of a Strategic PR Plan
Benjamin Franklin once said, “If you fail to prepare, prepare to fail.” While this wisdom can be applied to virtually [...]
What Not to Do: 5 Things Reporters Hate
In order to conduct media outreach effectively, it’s essential to build meaningful relationships with reporters. As with any relationship, there [...]
How to Build Beneficial Media Relationships as a Spokesperson
Taking on the role of media spokesperson is no small task. As your relationship with the media develops, you may [...]