How to Leverage Social Media to Support Employee Recruitment
Recruitment is a two-way mirror. Employers today are combing social media to size up candidates, but don't forget, job seekers [...]
7 Reasons Why Your Meta Ad Campaigns Aren’t Working
On average, Meta advertisers get $3.71 back for every $1 they invest. Impressive, right? Not so fast. This stellar return [...]
Lauren Garstecki Shares Paid and Organic Social Media Expertise on AZIMA Panel
How do paid and organic social media strategies align? Aker Ink Managing Director Lauren Garstecki provided insights into this common [...]
Here’s How to Navigate LinkedIn’s Most Recent Algorithm Changes
What exactly is the LinkedIn algorithm? In simple terms, all social media algorithms are designed to determine the most relevant [...]
Best Practices to Boost Your Personal & Professional LinkedIn Presence
Beyond the typical networking, resume assessments and industry insights, LinkedIn can also be a valuable tool for enhancing thought leadership [...]
Andrea Aker & Bri Gibson Educate Arizona CPAs About Video Storytelling
To combat a waning number of young professionals entering the accounting field, the Arizona Society of CPAs is launching numerous [...]
3 Opportunities Your Business May Not Be Leveraging on LinkedIn
Much bigger than just a tool to keep track of colleagues, search for jobs and find the latest business trends [...]
5 Ways Social Media Algorithms Affect Your Business
Algorithms this, algorithms that. When it comes to social media, “the algorithm” seems like an empty buzzword, but it’s actually [...]
Social Media Influencers, Brand Ambassadors and Affiliates – What’s the Difference?
There are abundant ways businesses can connect with their communities on social media. In addition to publishing their own quality [...]
How to Determine Whether a Social Media Influencer is Effective
Influencer marketing has grown rapidly, increasing at an estimated 50% year after year according to Influencer Marketing Hub (2020). This facet [...]