Andrea Aker Educates In Business Readers on Key Digital Marketing Trends for 2021
Knowing its readers had a challenging year, In Business called on business strategist and marketing expert Andrea Aker for insights [...]
Are You Making these 5 Facebook Advertising Mistakes?
More than 9 million businesses are now relying on or experimenting with Facebook advertising. The platform has solidified itself as [...]
No Going Back: Applying 2020 Marketing Lessons in a New Year
What. A. Year. Virtually every aspect of our personal and professional lives transformed throughout 2020. Some for worse, others for [...]
How to Maximize Your Business’ Instagram Discoverability
Are new customers finding you on Instagram? According to Facebook (which owns Instagram), 83% of users say they use the [...]
4 Things to Do Before Making Social Statements
The old adage “Marry in haste, repent at leisure” is good advice not only for relationships, but also—as recent events [...]
How to Spot Fake Social Media Influencers
The popularity of influencer marketing has grown significantly over the past few years. In fact, it’s projected to become a [...]
To Gram or Not to Gram: Should Your B2B Company Have an Instagram Profile?
As a business owner, you’ve probably felt the pressure to be on Instagram. After all, it seems like everyone and [...]
How to Use Social Media to Tame Fallout from a Crisis
You already know social media is central to your business’ marketing strategy. It can be used to connect with customers [...]
5 Fantastic Instagram Tools to Benefit Your Business
Once dismissed as a venue for food and travel porn, Instagram now sees more than 200 million users visiting at [...]
Instagram Live: How to Plan, Execute and Succeed with This Social Media Feature
Social media platforms evolve at breakneck speed these days – and Instagram is no exception. With more than 1 billion [...]