No Going Back: Applying 2020 Marketing Lessons in a New Year
What. A. Year. Virtually every aspect of our personal and professional lives transformed throughout 2020. Some for worse, others for [...]
Lessons Learned From a Year of Collaborative Writing
Once upon a time, there was a PR and marketing agency that decided to write a new short story every [...]
New Study Offers Insights into State of B2B Content Marketing, Unveils Trends for New Year
2020 has been nothing short of a rollercoaster. Between a pandemic, social uprisings, economic woes and more, B2B content marketers [...]
How to Maximize Your Business’ Instagram Discoverability
Are new customers finding you on Instagram? According to Facebook (which owns Instagram), 83% of users say they use the [...]
Your FAQ Page is More Valuable Than You Think
At first glance, a frequently asked questions (FAQ) page might not seem like anything special. It may pale in comparison [...]
Aker Ink Explains How Content Marketing Supports Sales Goals in Az Business
Do you treat your content marketing and sales teams as two parts of your business that operate separately and rarely [...]
To Gram or Not to Gram: Should Your B2B Company Have an Instagram Profile?
As a business owner, you’ve probably felt the pressure to be on Instagram. After all, it seems like everyone and [...]
How Marketing Can Build, Enhance and Fortify Brand Trust
Who do you turn to for reliable information? What organizations do you view as credible? Who – or what – [...]
How to Use Social Media to Tame Fallout from a Crisis
You already know social media is central to your business’ marketing strategy. It can be used to connect with customers [...]
Why You Should Ramp Up Content Marketing During a Crisis
During widespread crises, such as the coronavirus pandemic, companies need to address internal and external issues quickly and with nuance. [...]