Going Remote? Here’s How to Maintain Internal Communications and Collaboration
Canceled events. Self-imposed quarantine. Widespread uncertainty. These are just a few of the issues businesses everywhere are facing due to [...]
How to Win a Dustcatcher—And Why You Want One
When you walk into any advertising or PR agency, one of the first things you usually see is a wall [...]
6 Ways to Get More Mileage from Your Case Studies
Case studies are among the most popular marketing tools. They’re able to communicate the value of a business’ products or [...]
Aker Ink Educates B2B Cannabusinesses on PR, Marketing Best Practices for Green Entrepreneur Article
Because cannabis is still federally illegal, cannabusinesses face more restrictions than other types of businesses when it comes to many [...]
Content Marketing Opportunities to Address Everyday Business Battles
Modern businesses face myriad challenges, including attracting the right attention, retaining a loyal customer base, differentiating from competitors – and, [...]
Don’t Panic: What Not to Do During a Crisis
Let’s face it: At some point, your business likely will experience some kind of crisis — whether a product recall, [...]
Cause Marketing: How Your Brand Can Stand Out, Inspire Action and Make a Difference
Want to give back to your community as a company? Rally your network around an issue? Connect with others through [...]
How Effective Communication Supports a Multi-Generational Workforce
The American workforce is more diverse than ever. For the first time in recent history, it’s possible (and often expected) [...]
Think Small for Big Results: The Business Case for Instagram Micro-Influencers
From fitness gurus and fashion icons to foodies and adorable animals, influencers have exploded on social media. If you are [...]
Marketing Strategies to Help B2B Companies Stand Out in the Crowded Cannabis Industry
To say the cannabis industry is booming is an understatement. Few industries in recent memory have taken off with the [...]